Entrance and building identification
The signs that stop people phoning reception
Building identification is the least glamorous exterior signage and the one that generates the most complaints when it is missing. A visitor arriving at a business park needs to identify the building, find the right entrance and know whether to use the main door or the goods door, usually while driving.
It is worth treating as a set rather than a single sign: the building name at approach distance, the entrance marker at the door, and the plaque or number at reading distance.
Before you order
Identification signage is sized by the distance it is read from, not by the space available. A building name read from a car at thirty metres needs letters around 200mm tall. Sizing it to fit a convenient panel is the commonest reason a new sign still leaves visitors circling the car park.
What we need to quote
- Where the sign is read from, and at what distance
- Whether the building is approached by car or on foot
- Substrate at the proposed position
- Building name, number and any tenant names
- Photographs of the approach and entrance
Typical elements
Building name
Built up or flat cut letters at approach scale, usually 150mm to 300mm tall.
Entrance marker
Projecting or wall mounted sign identifying the correct door.
Plaque
Engraved or printed panel at reading distance beside the entrance.
Numbering
Unit or plot numbers, sized for vehicle approach on estates.
Finish
Brushed stainless, powder coated aluminium or acrylic, matched across the set.
Common questions
How big should building identification lettering be?
Sized by the distance it is read from, not by the space available. A building name read from a car at thirty metres needs letters around 200mm tall.
What signs does a business park unit need?
Usually a set: the building name at approach distance, an entrance marker at the correct door, and a plaque or number at reading distance beside the entrance.
See how a powder-coated aluminium tray sign and coordinated entrance graphics identify the building from approach to doorway.
Visitors struggling to find you?
Send photographs of the approach and the entrance and we will propose a set that works at the right distances.
Middle Barn, Fairclough Hall Farm, Halls Green, Weston, Hitchin, Hertfordshire SG4 7DP
Ten minutes from Stevenage. Visitors welcome.