A branded van is seen by more people per pound than any other marketing a local business buys, and it works every day for years. For trades, service businesses and anyone with a fleet it is usually the single best value item on the list.
The whole job depends on film choice. Cast vinyl conforms to curves, rivets and recesses and stays put for seven to ten years. Cheaper calendered film shrinks back from the edges and lifts within a season, which is why some vehicle graphics look tired after one winter.