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SIGNAGE GUIDE · SMITHS 1972

Floor Graphics and Decals Guide

Practical guidance from the team that surveys, makes and installs commercial signage. If you have a live project, we can help you choose the right route.

Floor graphics put a message exactly where people are already looking as they walk, which makes them effective for wayfinding, safety guidance, or simple brand presence in reception and retail spaces. Because they sit underfoot rather than at eye level, the material and finish matter more here than almost any other type of graphic, since a poorly specified floor graphic is a genuine slip hazard rather than just a design that wears out quickly. This guide covers the material and durability considerations that actually matter. We supply and fit floor graphics for retail and office spaces across Hertfordshire, Bedfordshire, Buckinghamshire, Cambridgeshire and London.

floor graphics guide: blue directional floor decal with a textured surface

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Floor graphics need a slip-rated, anti-slip laminate over the print to be safe underfoot, and the right material depends on footfall level and whether the floor is walked on with normal shoes, trolleys, or forklifts in a warehouse setting.
Worth knowing

Material and durability considerations

Floor graphics need a slip-rated, anti-slip laminate over the print to be safe underfoot, and the right material depends on footfall level and whether the floor is walked on with normal shoes, trolleys, or forklifts in a warehouse setting. Higher footfall areas need a more durable laminate and more frequent replacement than a low-traffic corridor.

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Common questions

Yes, when specified with the correct anti-slip laminate rated for the flooring type and footfall level.

This varies significantly with footfall; a low-traffic office area might see a couple of years, while a busy retail entrance may need replacement within months.

No, floor graphics are designed for hard flooring; carpet needs a different approach such as printed carpet tiles.

Patching is possible for isolated wear but usually looks less clean than a full replacement once one area has visibly degraded.

Yes, with an outdoor-rated anti-slip laminate, though outdoor durability is shorter than indoor use due to weather exposure.